Coleen smells sweet success - July 23 2007
He's full of bravado on the pitch, but Wayne Rooney has shown his sensitive side - by helping fiancee Coleen create her forthcoming perfume.

Rooney was a driving force behind Coleen McLoughlin's new signature scent, she told The Sun newspaper.

The 21-year-old WAG, who launched her perfume this month, said: "I went to France to test 50 different smells. I brought my favourite ones back and gave them to my family and Wayne to help me make a decision.

"Wayne was really a big help and he was even insisting on the one for me to choose. He loves playing with the perfumes."

Coleen has signed a deal with Robertet, one of the oldest perfume firms in France, and Fragrance and Beauty Ltd.

The ten-year deal for the fragrance, entitled Coleen X, and beauty products, could earn the celeb £10 million.

The 100ml bottle of fragrance is presented in a box bearing the signature of the famous footballing girlfriend, as well as a kiss.

It will be in shops nationwide from August, priced £19.95.


Coleen: Size zero is fine - July 18 2007
Coleen McLoughlin has denied rumours she will go to war on size zero models in her new ITV show Coleen’s Real Women.

The 21-year-old WAG wrote in her Closer column: "It’s not like that at all. To be honest the whole size zero thing doesn’t bother me.

"As long as you’re healthy and happy, I don’t think it matters if you’re a size zero or a size 18. But I do think there should be a wider range of body shapes represented in the media," she added.

Coleen starts filming for the show this week and will be travelling all over the country to find real women "with something special", who will get the chance to be a model.

She added: "I’m really excited, but a bit nervous about what I’ll be doing - and how busy I’m going to be."

And the Wag denied that recent promo pictures for her new perfume had been airbrushed to make her look slimmer.

"I’ve put on half a stone since they were taken. On the day of the launch I felt a bit podgy and I knew I didn’t look the same as in the pictures.

"The shoot was ages ago and since then I’ve been on holiday, where I ate what I wanted and I haven’t been to the gym for over a month.

"It shows I’m a normal girl who isn’t afraid to put on a few pounds!"



Coleen scent ’a dream come true’ - 11 July 2020
Coleen McLoughlin has launched her own signature perfume as part of a 10-year "dream" deal.

The 21-year-old, who is engaged to England striker Wayne Rooney, has signed up with Robertet, one of the oldest perfumers in France, and Fragrance & Beauty Limited.

"It’s every girl’s dream to have her own beauty range and that dream has come true," she said.

The 10-year deal will include perfume and a full range of signature beauty products.

Coleen appeared at the launch, at central London hotel Le Meridien, wearing a pink T-shirt and jeans, the same outfit that appears on the advertisements for the perfume.

She insisted that she had been heavily involved in creating the fragrance and thanked friends and family for acting as her "guinea pigs".

"I have been very involved in the creation to ensure the final product is something I am proud of.

"I wanted a scent that could be worn everyday rather than something too obvious."

The 100ml bottle of fragrance is presented in a box bearing the signature of the famous footballing girlfriend, as well as a kiss.