Coleen’s Real Women will see her on a mission to find naturally beautiful women for genuine high profile modelling assignments. Only amateurs will be eligible, with professional models barred.

Layla Smith, Controller of Alternative Programmes at ITV said: "I think she’s the perfect face and a great personality for ITV. She’s someone who’s found huge recognition and yet remained completely grounded and true to herself, we look forward to her bringing a fresh outlook to ITV."

McLoughlin said: "I’m absolutely delighted to be joining ITV, it is a true home of family entertainment and I can’t wait to be a part of it."

Coleen, 21, already has previous presenting experience. Last year she hosted a special edition of Tonight with Trevor McDonald on genetic Rett syndrome.

Of her new show, she said: "I want to give ordinary people the same opportunities I’ve had and persuade the most image conscious in the world that bigger doesn’t necessarily mean bad."

Coleen’s ’big entrance’ - April 26 2007
Coleen McLoughlin almost stole the show after turning up to watch her fiance Wayne Rooney in a swanky new motor, it seems.

The Wag turned up to the AC Milan match at Old Trafford on Tuesday in a new Lamborghini Gallardo Spyder - and then had a few problems parking.

She appeared to stall before parking in a large spot enough for four cars, according to the Daily Star. She then went to cheer on her man in the Champion’s League semi-final.

One onlooker said: "Coleen knows how to make a big entrance. As she drove into the car park everyone was really impressed and we were trying to see who was inside.

"But there were a few giggles and ’woman driver’ jokes when we saw her have trouble parking.

"Who wouldn’t be nervous about a car that valuable?"

Wayne bought the new car just a few days ago - splashing out a whopping £200,000 for it.

Security tight as Coleen celebrates - April 1 2007
Tight security surrounded the 21st birthday party of Coleen McLoughlin.

The fiancee of Manchester United and England footballer Wayne Rooney was hosting a circus themed celebration at Thornton Manor, in Wirral, Merseyside.

Stilt walkers dressed as swans and jugglers in sailor suits greeted guests as they arrived at the glamorous party.

A giant marquee and mini funfair were erected in the garden of the 100-acre estate, which is the former home of soap magnate William Hesketh Lever.

About 50 fans gathered outside the manor hoping to catch a glimpse of the celebrity guests.

Scores of security guards were patrolling the perimeter of the party venue - the rights to which have reportedly been sold exclusively to a celebrity magazine.

The party is a far cry from the Wag’s 18th birthday party, which was held in a function room at the Devonshire House Hotel, in Liverpool.

Guests at that event were treated to a buffet including cheese sandwiches, sausage rolls and curry and rice.

The 18th party concluded with the police being called after a scuffle reportedly broke out between guests.

Coleen plans fairytale wedding - Mar 28 2007
Coleen McLoughlin is apparently planning to use her upcoming 21st birthday bash as practice for her huge fairytale wedding.

The WAG queen and footy ace Wayne Rooney are set to exchange vows in a lavish ceremony next July - and the brunette has her heart set on "big, traditional wedding", according to Closer magazine.