Thousands of shoppers queued outside Topshop’s flagship London store for the April 30 launch. Her fashion range launched in New York last week and in Stockholm earlier this week.

Describing the £3 million sales generated in the first week in the UK, a Topshop spokeswoman said: "We are really surprised and excited that it was so successful because we have never done any collaboration like this before."

New items in the Kate Moss collection went on sale last week, the chain said.

Publicity generated by media coverage of the UK launch was worth an additional £2 million to £3 million to Topshop, according to a report in industry magazine Retail Week.

Sir Philip Green, boss of Arcadia Group which includes Topshop, now aims to launch the fashion chain in the US.

Kate to launch hair products? - May 15 2007
Not content with having a sell-out clothing range, Kate Moss has apparently decided to launch her own hair care products too.

Kate, 33, is said to be teaming up with long-time hairdresser pal James Brown, who has styled the likes of Madonna and Victoria Beckham, to endorse the new range, reports The Sun.

A source told the paper: "Kate is giving her advice and expertise from years in the fashion industry. The products will feature her image but, unlike Topshop, they won’t have Kate Moss branding."

Kate and James have apparently known each other since childhood when they both lived in Croydon, South London.

The source added: "James grew up with Kate and he has been massively supportive to her throughout her career."

Kate, whose clothing designs for Topshop have proved a high street hit, is said to be in talks with retailers over the new hair care line.

New Yorkers queue to see Kate’s collection - May 9 2007
Around 150 women queued outside an upmarket New York department store as the Kate Moss Topshop collection hit the US.

Barney’s flagship Madison Avenue store launched 26 pieces from the new collection and shoppers started queuing up to three hours before the store opened to take a look.

But the atmosphere was much calmer than when more than 1,000 people thronged to Topshop’s flagship branch in Oxford Street for the UK launch last month.

Shoppers in the queue, which was made up almost entirely of women, simply walked quickly inside when the doors were unlocked.

Two models wearing cardboard Kate Moss face masks showed off items from the collection in the shop’s window display.

The collection will also go on sale at all Barney’s CO-OP stores in New York, but the Madison Avenue store will have a select few items the others won’t, including the 575 dollar petal-sleeve dress and the 470 dollar wire trapeze smock dress - and it will only carry 10 of each.

The 120 dollar one-shoulder dobby-dot dress Selma Blair was spotted wearing is the only piece that won’t be available until June.

Other items in the collection include skinny jeans, one-shoulder mini dresses and T-shirts with the letter K woven into their designs.

The Croydon-born supermodel, who was reportedly paid £3 million to create the fashion range, didn’t appear at the launch.

Brisk Sales for Kate Collection - 1 May 2020
Topshop reported brisk sales of its new Kate Moss collection today as it went on nationwide high street release.

The supermodel’s designs were launched at Topshop’s Oxford Street store last night.

Shoppers across the UK had their first chance to grab a piece of the collection when 225 other Topshop branches opened their doors this morning.

The fashion chain’s website had 50,000 users by early afternoon, with 40,000 people downloading film footage of the London launch event.