But with the city’s notoriously brutal food writers poised to road-test Gordon’s offerings it will be a nervewracking time for the Scot, who has invested around £3 million in the project.

The three Michelin-starred kitchen guru has also been warned his famous temper could cause problems in New York, where the Local 6 union, which represents hotel and restaurant employees, has substantial power in addressing members’ workplace concerns.

"I’ve already been warned," the chef told the New York Times.

Chef Ramsay dismisses ’cheap’ chocs - Oct 30 2006
Controversial celebrity chef Gordon Ramsay has put his foot in it with dismissive remarks about the quality of his own range of boxed chocolates.

The 39-year-old, known for his expletives, kept it clean as he defended the range.

But he went on to say that he did not worry about the standard of the product because of its low price.

"I don’t think you are going to be blown away at £3.99-odd for a box," he was quoted as saying by The Grocer magazine.

"I don’t worry about the standard of the chocolates because they’re £3.99. I don’t feel that is degrading."

His comments are reminiscent of jeweller Gerald Ratner who famously described one of his products as "total crap" in 1991, wiping £500 million off the value of the company.

The Gordon Ramsay range of chocolates was launched in 2003 by Ashbury Confectionery and include Just Desserts and Secrets.

They were launched after his book Just Desserts and make around £7.5 million a year.

David Zulman, managing director of Ashbury Confectionery, defended the product and said the retail price was actually £5.99.

"The quality of the product is at the top end of the mass market and easily stands up to any other product in the sector," he said. "The range has been very successful over the past four years and the number of repeat orders speaks for itself."

Gordon paid for brother’s heroin - Sept 25, 2020
Celebrity chef Gordon Ramsay once paid for heroin for his drug-addict brother to get him to attend their father’s funeral.

The 39-year-old’s autobiography, Humble Pie, also describes how he was tormented by the sight of Ronnie Ramsay, 38, struggling to inject himself with the Class A drug.

In the book, which is being serialised in The Sun, Gordon reveals he gave his brother money so he could buy the drug to get him through the funeral of their father, also called Gordon.

"By this time Ronnie was a desperate heroin addict and he was refusing to go," he recalled.

"I was at my wits’ end. Finally, about an hour before the funeral, I gave him money so he could buy what he needed to get him through. I thought it was better for him to be there and off his face than not there at all."

Gordon admits several scenes still haunt him about his brother’s addiction.

He has helped him seek treatment five times, but worries that he’ll never be able to quit.

He revealed how he once sat and watched while Ronnie injected himself.