Topshop is THE fashion destination on the British high street. Selling an average of 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week, it's an unrivalled, iconic brand. Blending cutting edge style with purse-friendly prices, Topshop attracts women from their teens to the 40s searching for a weekly fashion fix.
A Brief History
Topshop was established in 1964 within a Sheffield department store called Peter Robinson, however, a year later, the same store allocated Topshop space in the basement of its Oxford Circus store in London. In 1974, Topshop was taken out of Peter Robinson and set up as a standalone retailer.
When Jane Shepherdson became Brand Director in 1999 her vision was to establish the brand as a fashion authority. Since then, Topshop has gone onto become one of fashion’s major success stories with over 309 fashion stores nationwide, including the world’s largest fashion store at Oxford Circus, which attracts over 200,000 shoppers each week!
In September 2005 Topshop showed its in-house design collection Unique (created in 2001) as part of the official London Fashion Week schedule and subsequently forged exclusive partnerships with international boutiques ’Opening Ceremony’ in New York, ’Colette’ in Paris and Tokyo’s ’10 Corso Como Comme des Garcons’. During summer 2006 ’Barneys’ in the US began retailing Topshop’s best selling Baxter jean in its flagship stores. Plans to expand internationally are also underway with stores in Moscow and St. Petersburg due to open in 2008.
courtesy of www.topshop.com
Stella McCartney
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