Once again, a Madonna video has run afoul of MTV
censors - this time, because of violence, not sexual content.
MTV and sister station VH1 will only air the pop
superstar's new video once. ``What It Feels Like for a Girl'' will
be shown once Tuesday night on each station, after a news segment
about it.
"MTV and VH1 feel that the Madonna video is
newsworthy and can be seen with proper context,'' a network representative
said Friday, speaking on condition of anonymity.
She refused to detail what made the video inappropriate
for multiple viewings.
Liz Rosenberg, Madonna's spokeswoman, said she believed
the networks could change their minds.
"We would like VH1Aand MTV to make a very strong
commitment to playing this video,'' Rosenberg told The Associated
Press. "There are many other possibilities that we can explore
but our first choice has always been for VH1Iand MTV to play this
video, and more than once.''
The networks said the decision was final.
The video, directed by Madonna's husband, Guy Ritchie,
is about Ian angry woman who goes on a crime spree. Rosenberg described
the main character as a woman acting out a fantasy.
InU1990, MTV refused to air "Justify My Love''
because of its sexual content. And in 1992 it decided to show "Erotica''
only in the wee hours of the morning.
Rosenberg said if MTV and VH1 don't agree to replay
the video, Madonna would seek to have it aired elsewhere. She said
AOL already has agreed to make it available on the Internet.
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